MY FIRST EXPERIENCE AS A FASHION WRITER

London: crowded public transport, inflated price tags and the grey, polluted sky that looms over the city. A place I always knew I would have to move to but not necessarily find suitable. I would have to swap the comfort of my quaint home-town to the daunting fashion capital where all my career aspirations would come…

FASHION MAGAZINES VS BLOGGERS??

“Note to bloggers who change head-to-toe paid-to-wear outfits every hour: please stop. Find another business. You are heralding the death of style,” wrote Sally Singer, Vogue US creative digital director. For years the fashion industry has seen bloggers vs magazines. Since the rise in online content and influencers, many have been perceived as simply having…

SHOW INSIGHT: PAM HOGG

DAY ONE Fashion Scout at London Fashion Week Returning to the catwalk with yet another incredible collection was the fabulous, Pam Hogg. The self taught fashion mogul has had an extensive career in fashion and music with her band “Doll” opening for Blondie in 1993.  Hogg returned to fashion in the late 90’s and her…