MY FIRST EXPERIENCE AS A FASHION WRITER

London: crowded public transport, inflated price tags and the grey, polluted sky that looms over the city. A place I always knew I would have to move to but not necessarily find suitable. I would have to swap the comfort of my quaint home-town to the daunting fashion capital where all my career aspirations would come…

DOES WEARING FAUX FUR PROMOTE REAL FUR?

For centuries animal fur has been used by mankind as a method to “protect their bodies from climatic conditions and harm.”However, over the years the use of animal pelt has altered from a true necessity to a selfish desire that reflects upon societal status, wealth and power. It was not until the 1980s where people…

DESIGNERS PIONEERING SUSTAINABILITY AT FASHION SCOUT SS19

With society consuming fashion at an extreme rate leading to detrimental environmental and social impacts, it was refreshing to see such emphasis on sustainability this season. Compared to 2002, the average person now buys 60% more clothing and keeps them for half as long, with many embellishments and textiles being non-recyclable, it is encouraging to…

WHY I WANT TO INVEST MORE INTO MY WARDROBE

It feels like a lifetime ago that I was binge ordering clothes from ASOS and lavishly spending on an array of breton stripe t-shirts but now I’m a typical student with less money to spend like I used to.  I took a gap year and worked full time with the luxury of not having to…

FASHION MAGAZINES VS BLOGGERS??

“Note to bloggers who change head-to-toe paid-to-wear outfits every hour: please stop. Find another business. You are heralding the death of style,” wrote Sally Singer, Vogue US creative digital director. For years the fashion industry has seen bloggers vs magazines. Since the rise in online content and influencers, many have been perceived as simply having…