After being raised between Tunis and Paris then moving to New York to study Fashion Design at Parsons, her contemporary brand ‘Anissa Aida’ was born. The brand’s name ‘Aida’ commemorates her older sister who passed away in 2010 and is strongly inspired by Tunisian and Japanese cultures. Anissa likes “to mix and match different references” and these are explored through the cut of the fabric, whilst creating pieces that reflect both modernity and tradition. The wearable but creative designs have been greatly recognised within the fashion industry with her exchange programme collection being nominated for the Hugo Boss Senior collection Prize in January 2015.

This season Anissa presented a coastal inspired collection titled “Outre-Mer” which featured blue tones and straw textures. Flowing silhouettes curated through navy striped, light-weight culottes and relaxed patchwork blouses blended the Tunisian craftsmanship with Mediterranean heritage. Italian linen and hand-woven silks illuminate influences of traditional villages and classic European textiles, where asymmetric lines and clean cuts demonstrate Anissa’s influence from Japanese culture.

Her previous collection titled ‘Interfaces’, which was originally presented in her home country of Tunisia in March 2016, was selected by Fashion Scout as among the “Ones to Watch”. This is an award that gives new designers the platform they need to showcase their exceptional designs. Anissa Aida has also been sponsored by Fashion Scout for SS17 and AW17 runways. The sophisticated silhouettes are very much representative of a modern woman in today’s society whilst celebrating traditional Tunisian garments.

Photography by Catherine Baker

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